Search engine optimisation (SEO) describes the process of improving the visibility of a web site on Search Engines. The initial aim of SEO is often to improve a web sites organic (or natural) ranking on the major Search Engines (such as Google, Yahoo and Windows Live Search) for a range of primary keywords relevant to the products and services offered.
SEO consists of a variety of diffent activities including : keyword research, SEO copywriting, link building, web analytics, and viral marketing.
Keyword research is the process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.
Writing and formatting copy (text content on a web page) in a way that will help make the documents appear relevant to a wide array of relevant search queries.
The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.
The process of tracking and anlysinga web sites page views, user paths, and conversion statistics - usually based upon interpretation log files or through the inclusion of a tracking code on a website.
Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels.
Many social news sites and social bookmarking sites can also lead to secondary citations.
|
